69b Boutique
Style: Trendy, Artsy
Store Vibe: Trendy
Brands: Armedangels, Beaumont Organic, Colorful Standard, Conditions Apply, Cus, Dedicated, ELK, Humphries & Begg, Kings of Indigo, Komodo, Kowtow, Lowie, Marimekko, Maska, People Tree, Skall Studio, Thinking Mu
Returns: Returns accepted within 7 days of purchase if items are tried on in store; for items tried on at home, returns accepted within 2 days.
The fashion industry is one of the most pollutive in the world, which is why more shops like 69b Boutique need to exist. Carrying a selection of basics and trend-driven pieces that are all eco-conscious and ethically made in their own way, it understands that you can look good and do good—the two are far from mutually exclusive.
While the store itself is relatively bare-boned—think white floors, white walls, and basic black racks—the vibrance of the clothes it stocks more than makes up for it. If you’re looking for color, and lots of it, this is your place. Carrying styles in every color of the rainbow, often also featuring eye-popping prints, 69b is a dreamland for anyone who doesn’t take fashion too seriously but still has a great eye.
Among the many standout brands it carries are Kowtow, a New Zealand-based label that uses organic cotton and offers toxin-free styles like plaid puff-sleeve dresses; cult-favorite vegan sneaker label Veja, known for its durability and social responsibility; and Baggu, which creates laptop cases and reusable shopping totes in playful patterns. You’ll also find locally-made basics like knit sweaters and sculptural accessories from Australian brand Elk, organic and fairly traded printed clothing made craftsmen all over the world from Komana; and the chicest vegan leather bags that pass for the real thing from Matt & Nat.
Both the up and downstairs of 69b are packed with the above and so much more, so before you hit your favorite fast fashion retailer for that floral dress you’ve been searching for, try going green first.
Product photos courtesy of 69b Boutique.