Diverse

After 30 years of providing a punchy, vibrant assortment of rare fashion finds, Diverse has earned itself recognition as a “landmark London boutique.” Founded by Gabrielle Parker in 1988 and since taken over by her daughter Saskia Lamche, Diverse has been keeping up with the evolving landscape of fashion and showcasing fun, exciting pieces faster than anyone else in the game.

           

Eccentric, colorful, and anything but basic, their product range is set to please a wide range of ages. Inside, you’ll find young fashion mavens looking for a step-up from traditional high-street stores, trendy millennials trying out a new statement look, and moms preparing for their weekend girls brunch sans kids. With an offering including gems like Ganni slip dresses, quirky paisley-print glasses, and funky leopard-print platform mules, it's no surprise that Diverse has fans from every generation.

If trawling through a seemingly endless department store filled with a rather “OK” assortment is out of the question, then shopping at Diverse will feel like a breath of fresh air. Modern-art inspired displays, a sparkly clean sales floor, a killer sale section, and a succulent sunroom. Diverse just one-upped your local department store and they don’t feel bad about it.

Isabel Marant, Sessun, A.P.C., and Ulla Johnson are just some of the brands they carry. Sprinkle in some personalized styling in a dreamy retail environment and we’re ready to walk out with bags of fresh finds.

           

Product photos courtesy of Diverse.