Doen

If Little House on the Prairie, Anthropologie, and Vogue had a child, it would be Doen. Established in 2015 by founders, designers, and sisters Margaret and Katherine Kleveland, Doen gained a cult following within the LA fashion scene faster than Charli D'Amelio's rise to fame.

           

Instantly recognizable for its ethereal aesthetic, Doen embodies all that is feminine, ruffly, and effortless. From its curation of flowy dresses, chunky knits, and structured denim to its selection of Mary Janes, ballet flats, and dainty accessories, everything in its product lineup is ethically and sustainably made. Stunning wool and alpaca-blend sweaters hand-knitted by Peruvian artisans using fair trade practices? Shopping never felt this good.

While the cozy 900 square foot store in Brentwood County Mall may be little, it makes up for it’s itty bitty size in personality. Stepping into the rustic interior feels like you're entering a cozy home dotted with antique cabinets, blackened metal fixtures, and scalloped-edge sconces. Light, airy, and clothed in hues of oatmeal and beige, Doen likes to describe its store as “a special jewel box that touches on all of the senses.”

If you've ever found yourself searching for "dreamy dresses", then you’re sure to be satisfied by Doen’s range of easy breezy apparel. Silky golden midi dresses and gauzy linen button downs will tempt, as will their range of light wash boyfriend jeans and ruffled daisy-print blouses. With prices falling in the $200-$300 range, a gem from Doen makes for the perfect splurge moment or spontaneous treat-yo-self gift!

           

Product photos courtesy of Doen.