Ethos

If the best traits from Barneys, Bergdorf’s, and Bendel's were mixed together to produce a shop in San Francisco, it would be Ethos. Founded in 2012 and conveniently located in the heart of Union Square, Ethos is the sleek, exclusively womenswear shop that SF needed. It's like having Net-a-Porter at your fingertips.

We all love the indie quirks and hipster vibes that this colorful city has to offer, but sometimes there's nothing more refreshing than a little bit of pure, casual elegance thrown into the mix. More of a high-end designer showcase than anything, Ethos curates a thoughtful selection of chic cocktail dresses, blazers, and professional-enough-for-the-office-but-trendy-enough-for-happy-hour blouses.

           

From the outside, Ethos looks like any other boutique on the block, but don’t let the modest exterior steer you away, a fashion oasis awaits inside. Stark white walls and shelves, exceedingly minimalistic displays, and an overall spotless space provide the perfect juxtaposition to the rich hues and luxurious textiles of the clothing itself. And don’t even get us started on the floor to ceiling display of stunning leather handbags and cashmere scarves…..we need a minute to catch our breath.

You may be eager to check out Ethos at this point, but it's best to plan ahead, as they are open by appointment only to ensure they provide their signature first-class service to every shopper. When a boutique carries a selection this classy, has an unheard of level of customer service, and serves complimentary espresso while you shop, it earns top score in our book. Schedule your appointment, grab your wallet, and be prepared to do some serious damage at Ethos.

           

Product photos courtesy of Ethos.