
There are plenty of luxury boutiques that carry high-end brands online, but few offer an edited fashion perspective to customers. FWRD, alternatively known as FORWARD, was built with this in mind.
Launched in 2012, FWRD is a luxury e-commerce site carrying a roster of iconic labels and emerging designers for men and women. A huge factor that contributed to its early success is the retail experience of its founder, Elyse Walker, who oversees Pacific Palisades and Elyse Walker in Los Angeles.
Tagged as a “Hollywood tastemaker” by Forbes due to her celebrity clientele, Walker focuses on transforming her clients into the best-dressed version of themselves. She brought her expertise online by partnering with Revolve’s tech-savvy founders Michael Mente and Mike Karanikolas.

The collaboration greatly shaped the shopping experience offered by FWRD. Its landing page reveals a beautiful curation of brands and trends. Thanks to its tasteful copy and top-notch styling, customers can easily walk through the edits and browse.
Its primary menu enables customers to toggle between womenswear and menswear. Further, the secondary menu is designed to respond to top shopping interests. Most notable is the Shops section, which is worth a visit if you’re looking for curated wardrobe ideas or have a particular occasion in mind.
Customers of Revolve would find the product pages strikingly familiar. You can refine your search according to styles and trends. And if you have styling or purchasing questions? There’s an option to chat with a customer representative real-time.
From glitzy dresses and sharp workwear to designer t-shirts and tailored trousers, this retailer indulges you with the best of high-end brands and a seamless, relaxing shopping experience to boot.
