Goodhood

Goodhood is one of those concept stores that’s almost too cool. Filled with raw-wood geometric shelving laden with handmade ceramics and plants, clothing racks weighed down by the coolest in streetwear, and a display of beauty goods that looks like a jewel case, it’s impeccably designed and curated. If you’re a fan of hipster all-in-one stores like Muji, but with a slightly more trend-driven twist, Goodhood will be your favorite London haunt.

           

The store’s brand list alone clues you into what kind of shopping experience to expect. Along with Nike, Converse, and Stussy, it stocks Ganni, Ashley Williams, and MM6 Maison Margiela. It’s vibe is hipster, but with high-fashion sensibility—elevated basics are its bread and butter, but plenty of wacky prints and unique silhouettes also hold court. A typical look you might put together from Goodhood’s racks? An acid wash denim ruffled skirt by Neul, topped with a boxy short sleeve tee from Stand Alone and white Birkenstock sandals. Add a pair of tinted lens sunnies by Braindead and a Hay multicolor shopping tote for good measure. And just to note, their men’s selection of ready-to-wear and accessories is equally, if not more, stacked.

While wearable items might be the main draw for some, Goodhood’s selection of homegoods, bath products, and gifts deserves perusing as well. Think woven rugs from House Doctor, tiny ceramic creatures with painted-on eyes from Studio Arhoj, cream, scrubs, and scents from Aesop, colorful blobby candles from Areaware, blown glassware from Hay, and much more.

It’s a store you could spend all day long in and walk away with your entire wardrobe and lifestyle upgraded.

           

Product photos courtesy of Goodhood.