Hero
8.5
$$$$Women's

Hero

12 South2306 12th Ave S, Nashville, TN 372041 (615) 457-1206
Playful printsDay partyBrunchStatement pieces

Website: hero12s.com
Style: Luxury
Store Vibe: Trendy
Brands: Antik Batik, Johnny Was, Jonathan Simkhai, Nanushka, Pinko, Rachel Comey, Zadig & Voltaire
Returns: Inquire with store.

If asked to describe your style aesthetic, chances are “70s glam mixed with Old Hollywood” isn’t the first thing to come to mind. But after one shopping trip to Hero Boutique? It will be. Celebrity stylist, Claudia Robertson-Fowler, has been dressing country music's most significant names from Miranda Lambert to Faith Hill for the past 25 years, and she’s here to style you next.

Having opened the doors to Hero in 2014 with the goal of stocking the store with only the most special of “hero” pieces, Claudia is obviously doing something right. If you’re looking for basics, Hero is probably not the shop for you. Their racks boast almost exclusively statement pieces, with everything from multicolored beaded blazers to hot-pink houndstooth knit trousers. We’ll tell it to you straight: it would be difficult to find even a hair bow in this place for under $100. But when we’re talking names like Jonathon Simkhai, Zadig & Voltaire, and Retrofete….it’s worth the hit to the credit card.

           

Lounging in their ritzy-retro seating area while admiring the latest luxe-finds? It would be easy to kill a whole day here. Patterned tile floors, unconventional chandeliers, and funky local brass-art dot the roomy interior of the mile-high ceilinged shop. We dare you not to post an Instagram before you even make it to the fitting room.

Bring a gal-pal who shares your enthusiasm for shops that make you want to spend your money like it’s about to expire, or stop in by yourself, it’s practically impossible not to become BFF’s with the uber-friendly sales associates. Earning an exceptional score, Hero Boutique is almost guaranteed to be your new retail “hero."


Written By: Kate B.
Date: 07/06/2020