Holiday Boileau

Minimalist fashion, neutrals, and comfortable-but-chic. This is the name of the game at Holiday Boileau, a shop where nostalgia and casual faire blend in a laid-back and cool aesthetic.

           

Founded in the 1940s as an American travel magazine, Holiday Boileau was recently revived in Paris as a clothing brand. The store is now located on a quiet street in the outskirts of the city and is home to some of the most chic and preppy clothing the city has to offer. From pastel wool sweaters and Burberry-esque coats to their colorful tote and newspaper bags, Holiday Boileau’s clothes and accessories exude a level of yacht-flair that even the most progressive and edgy of shoppers will have a hard time resisting. In the words of Gauthier Borsarello, the visionary behind Holiday Boileau’s designs, the brand is meant for the women who have it together and the bourgeoisie bad boys that don’t.

As you step inside, you’re surrounded by sunlight and earth tones - think neutral aesthetic pinterest board with woody tones and pops of greenery. Minimalist art is scattered throughout the store, making for a peaceful and calming shopping experience. Plaid-printed trench coats, pullovers sweaters with colorful embroidery, corduroy, denim, and leather jackets. The floor is filled with high-quality staples that’ll last a lifetime with their timeless cuts and neutral tones.

While their prices are on the higher side, each piece is made for versatility. So next time you’re in need of a jacket, sweater, or even sweats, a peak into Holiday Boileau is in order.

           

Photos courtesy of Holiday Boileau.