Hub Shop

With its bright pops of color, airy shapes, and gravitation towards natural materials, Scandanavian style has a certain effortlessness that makes it timelessly cool. Tap into its charm by way of Hub Shop, a Hackney-based boutique that carries a range of independent and British labels that ascribe to the minimalist aesthetic. From denim separates and oversized dresses to comfy jumpsuits and canvas sneakers, it’s small but well-curated selection is timelessly chic and will satisfy all your Nordic dressing desires.

           

Like its clothing, Hub Shop’s decor is relatively pared down, with straightforward metal clothing racks protruding from its walls and a display table holding court in the center of the space. Big windows ensure the boutique gets plenty of natural light and there are a few chairs to relax in while waiting for friends to try on clothes in the dressing room. It’s simple yet welcoming and provides an easygoing ambiance to shop in.

The modest selection of clothing within the shop makes it easy to spot what you like without getting overwhelmed, although chances are you’ll like everything you see. Snag a seersucker plaid maxi dress from Ganni to pair with kitschy bedazzled hair clips from Seoul Imports or match a boxy LF Markey top with a pair of striped Kings Of Indigo shorts. Finish off either look with some canvas sneakers by Novesta, printed socks by Rototo, and a leather crossbody bag by Kate Sheridan for good measure. Ideal for basics and printed dresses alike, Hub Shop is the perfect place to build out an easygoing summer wardrobe.

           

Product photos courtesy of Hub Shop.