KJ's Laundry

If you find yourself sifting through floral sundresses next to Gwyneth Paltrow or fighting over the last size 7 leather sandal with Keira Knightley, we’d guess you had found your way to KJ’s Laundry. As one of London’s top destinations for niche styles and under-the-radar labels, it comes as no surprise that KJ's Laundry is loved by A-listers and average Janes alike.

           

In 2006, Kate Allden and Jane Ellis (Kate and Jane from KJ) decided to put their talents of sniffing out the most exciting low-key labels to good use and opened a Marylebone storefront. Looking to create an elevated but relaxed shopping experience, KJ’s Laundry was built on a mission to offer personalized yet laid-back service that’s anything but uptight. A high-end boutique without pressure and pretention is hard to find - KJ’s Laundry is that unicorn in the upscale shopping game.

Their curation is the epitome of the three C’s – cool, comfortable, and covetable. Well known labels like Ulla Johnson, Filippa K, Samantha Sung, and Sessun are meticulously situated on their minimalistic displays, and there’s an overall focus on simple silhouettes and classic cuts across their inventory. While their apparel steers clear of fads and anything too “runway”, they offer everything you’d need to create the best essentials and daily-wear wardrobe.

Simply put, KJ’s Laundry is a solid find. We love it, London loves it, and your favorite movie star probably does too.

           

Product photos courtesy of KJ's Laundry.