La Double J

With eye-popping prints, playful colors, and a borderline-sensory-overload of patterns, La DoubleJ just might be the happiest boutique in Milan. Founded in 2015 by Los Angeles-born, Milan-based journalist and fashion-fanatic, J.J. Martin, La DoubleJ started out as a simple shoppable magazine selling vintage clothing and accessories. Fast forward a few years and they’ve morphed into a full lifestyle label, making their brand a Milanese-fashion landmark.

           

If La DoubleJ’s style could be summed up in one word, it would be LOUD. From playful sundresses to an over-the-top showroom and spirited editorials, everything about this brand is maximalist. A multi-tasking label offering the very best of Italy, their curation includes vibrant fashions like loose fitting maxi-dresses, tailored short sets, and quirky clutches, as well as haute homewear. While a designer table-runner may be off the table for most of us, after a visit to La DoubleJ, you’ll be doing everything you can to make it happen.

A whirlwind of wild prints, lively patterns, and just about every color known to Pantone, La DoubleJ’s showroom is an instant serotonin-booster. While the store is spacious, it manages to provide a shopping experience that is impossibly intimate. Play dress up in their signature private label, check out the impressive curation of vintage items, or do some redecorating with their dynamic offering of homeware.

Known for their staunch selection, stellar customer service, and infectious good vibes, don’t be surprised if the end result of your shopping trip is an armful of shopping bags.

           

Product photos courtesy of La DoubleJ.