Modern Appealing Clothing

Enter the rabbit hole that is Modern Appealing Clothing and you’ll be transported to another universe. One where tie-dye tuxedos are considered “casualwear” and colorblock ponchos are the norm. Opened in 1980 and nicknamed MAC for short, Modern Appealing Clothing has been serving San Fran cutting-edge styles for the past four decades.

           

Don’t let the lowkey exterior keep you from wandering inside this off-the-beaten-path diamond in the rough. A dimly-lit, mysterious blend of Urban Outfitters and Opening Ceremony, the sales floor is sprinkled with designs from all your favorite up-to-the-minute designers like Comme des Garcons, Dries Van Noten, and Sofie D’Hoore in addition to smaller labels far too trendy for us mere mortals to already be familiar with.

MAC’s long-lived success derives from their continuous commitment to free-spirited designs, innovative styles, and wide skewing range of products. Everything on the racks looks like it was overnighted right off the runway from New York Fashion Week. Scoop up treasures like polka-dot trench coats, paisley bucket hats, and unconventionally shaped windbreakers. We really don’t know where we would wear a latex tracksuit…..but we still want one.

Their out-of-the-ordinary visions and unique “high concept fantasy” vibe have earned Modern Appealing Clothing a glowing ranking. The only thing to improve upon would be a more luxe store experience. But let's face it, if you’ve got the funds and the style to pull off pieces this avant garde, then there's no better place on the West Coast to shop than Modern Appealing Clothing.

           

Product photos courtesy of Modern Appealing Clothing.