Morning Lavender

Let’s set the scene: you’re picnicking in Provence in a pastel sundress, picking peonies and sipping prosecco. Sounds perfect right? Well, we can’t promise you that, but we can promise you that shopping at Morning Lavender is the next best thing. Founded in 2014 by wedding photographer and ‘Lace and Locks’ fashion blogger, Kim Le Pham, Morning Lavender is the ultra-sophisticated retail destination for all things feminine.

           

If pastels, floral, and lace are your love language, then Morning Lavender will look like heaven to you. Classic and conservatively-cut dresses are their main draw, but their knit loungewear sets, expansive selection of simple gold accessories, and bridesmaid dresses that can actually be worn for other occasions should by no means be overlooked. Oh, and did we mention that everything costs under $100?

The lilac-hued exterior of the Union Street storefront is charming enough. But when we say that the interior looks like a wedding venue straight from the pages of Brides Magazine, we’re not kidding. Decked out in a colorscheme of strictly crisp whites, muted golds, and baby pinks, the shop is dotted with plush velvet loveseats and fresh floral arrangements. Seriously, we would have our wedding inside of this store. It’s just that beautiful.

In case it isn’t clear by this point, Morning Lavender is capital B Beautiful. From the frilly frocks down to the luxe fitting rooms, everything just works, which in turn has earned them a great ranking. Whether fancy and femme fits are your forte, or you just want to get a good Insta-pic in the stunning store, a trip to Morning Lavender is never a bad idea.

           

Product photos courtesy of Morning Lavender.