OU. Boutique Stories

If you’re anything like us, you’ve likely found yourself scrolling through Pinterest late into the night wondering where you can actually shop all the laid-back street style looks that keep popping up across fashion boards. Lucky for us, OU. Boutique Stories has based their entire business around curating the perfect assortment of chic looks that can be worn on the daily. Coining themselves “anything, but mainstream,” walking into OU. Boutique Stories is comparable to raiding the closet of your favorite fashion blogger.

           

7 years ago, best friends Rosanne Jansen and Valerie van der Meer teamed up to put their unique talents to good use. As self-proclaimed shopaholics, they had spent years visiting boutiques around the world for the very best of fashion, so one day they decided to put that knowledge to good use and create a space where all those discoveries could be available to anyone. Fast forward to present day, they now boast 3 brick-and-mortar locations across the Netherlands.

Unassuming from the exterior, we’d argue that OU. is one of Amsterdam’s best-kept boutique secrets. Inside you’ll be met with a knockout selection of leopard print power-suits, crocodile-leather riding boots, and denim for days. When was the last time you saw a raincoat that made you pray for a thunderstorm?

Chic, laid-back with a hint of glam and playfulness, their curation is fit for anyone from the college cutie looking for a night-out ensemble to the modern-day career woman hoping to turn heads at the office. Oh, and the prices? So reasonable you may find yourself double-checking the tag to see if you read it correctly.

           

Product photos courtesy of OU. Boutique Stories.