Pam Pam

Somewhat of a haven for gym rats and committed athleisure fans alike, Pam Pam is London’s go-to boutique for cool activewear, sporty basics, and an array of eye-popping sneakers. Catering exclusively to women, it stocks major global brands like Nike, Converse, Puma, and Reebok, as well as London-based labels including Good News, L.F. Markey, and Heresy. Colorful, practical, and with a slight 90s edge, it’s offerings are sure to strike a nostalgic chord.

           

Upon walking into Pam Pam, which features a chic navy blue exterior to match its walls indoors, you’ll first notice a wall of shelving featuring sneakers in every style and hue. From checkered Vans and camouflage Nike Air Max’s to hot pink Reebok lace-ups and even some Yeezy Boost’s, the shop’s footwear selection is truly all-encompassing and will delight sneakerheads new and old.

Lining the shop’s other walls, you’ll find sleek silver metal racks loaded with sporty separates like striped tops and bodysuits from Nike and printed sports bras and track sets by Adidas. You can also snag Heresy sweatshirts and jackets boasting cool graphic prints (they’re ideal gym-to-brunch pieces) as well as Carhartt WIP overalls and classic Levi’s tops. In regard to accessories, Pam Pam stocks a unique selection of sunglasses by Vow London that you shouldn’t miss, as well as jewelry from Young Frankk and Tuza and bags by Sandqvist.

Grounded by a geometric woven rug and peppered with lush green plants, Pam Pam is bright and clean and provides an atmosphere that’s as comfortable as its clothes.

           

Photos courtesy of Pam Pam.