Principessa

Walk down any street in Venice beach and you’ll probably find yourself wondering where all the impeccably-dressed bohemian babes are buying their clothes. We’ll let you in on a little secret: it’s Principessa. Opened in 2001, Principessa has been a ringleader in defining Abbot Kinney’s world famous culture and indie style for almost two decades.

           

Easy-breezy, flowy, and undeniably sexy, Principessa’s aesthetic is modern day flower child meets California cool girl. Their year-round stock of floral sundresses, denim cut-off shorts, and itty-bitty bikinis are sourced from both well known labels like Wildfox, Show Me your Mumu, and Frankie’s Bikinis as well as up and coming brands like Prayse Swim, ThinkRoyln, and Boy Potions. It’s safe to say that “effortless” is Principessa’s middle name.

While it may be one of the longest running businesses on the boulevard, it also happens to be one of the most affordably priced. A flirty sundress will run you anywhere from $50 to $200, a strappy bikini will set you back around $150, and a vintage-inspired band tee is available for $50. Prices this good plus a customer service level that will blow you away? You’ll hardly believe you’re in Los Angeles.

Principessa may not be the place to scope out interview wear or ‘fits for the office, but if you’re looking for the perfect summer beach party skirt, a flashy set for Coachella, or a head turning bikini, then you’ve come to the right place. Grab your girlfriends, a latte down the block, and head to Abbot Kinney to kill an afternoon playing dress up at Principessa.

           

Product photos courtesy of Principessa.