Soi Paris

The first thing you’ll notice about Soi Paris is its gorgeous facade. Painted an eye-popping shade of dusty pink and topped with an arrangement of pink plants and other greenery, it certainly stands out and welcomes you in.

           

Once inside, you’ll be greeted with a graphic black and white checkered floor, sleek wooden shelving, original crown moulding, and bright overhead track lighting. A pink rug lays in the middle of the space, cradling a wooden table topped with various accessories and a colorful floral arrangement. In the back, an area with dressing rooms and a small couch makes for easy trying on, while a wall hashtagged with #MoiEnSoi is plastered with polaroids of happy customers in their new Soi Paris. Overall, the space is chic and feminine and feels like a millennial’s dream.

As far as their offerings, Soi Paris is known for its vibrant prints, which are designed by one of the founders by hand via drawing, painting, or photo montaging. The prints are then transposed onto fabrics that are both sustainable and ethically-sourced. While most of the silhouettes Soi Paris offers are quite classic—think a collared button down, an a-line midi dress, and a tiered skirt—their original prints make them sing. One is inspired by the designer’s favorite bottle of Bordeaux, while another features a mix of animals and flowers inspired by her trip to India. Soap bubbles, bandana-like paisley, and vinyl records all also come into play, and you can read why on Soi Paris’ website. If you’re looking for more subdued items, the boutique also offers monochromatic sweaters, wide-leg trousers, overall dresses, and more. And for gifts, don’t miss their printed pouches, scarves, and masks.

           

Photos courtesy of Soi Paris.