The Folklore

Founder and CEO of The Folklore, Amira Rasool, is no rookie in the glitzy world of couture fashion, with a resume boasting names like Vogue, Glamour, i-D, PAPER, and V Magazine. But after a whirlwind career in styling, she knew she had a massive fashion void to fill: creating a digital retail concept that highlights the diversity and Africa’s best and brightest design talent. And so, The Folklore was born.

           

An online cultural hub of up-and-coming labels, artists, and creatives, their brand roster exclusively consists of high-end and emerging designer brands from Africa and the diaspora. Take a scroll through their artfully laid-out website and it’s impossible not to fall in love with the contemporary-neutral aesthetic. Embroidered flare-leg trousers, belted bathing suits, ruffled silk blouses, and custom leather tote bags are just a handful of mainstays in their offering. If you’re the kind of girl who lives for a good midi-skirt moment and never says no to a rainbow-raffia clutch bag, then we have a feeling The Folklore will be right up your alley.

With prices ranging anywhere from $90 for a pair of funky beaded-stud earrings to $1,000+ for a made-to-order custom cocktail dress, The Folklore has something to please girls and guys on all levels of the budget spectrum. Whether it be one of their signature sarong-dresses that catches your eye, a cute cow hair belt-bag, or a canary-yellow halter jumpsuit (that will most-likely make you want to plan a trip to the Bahamas), leave it to The Folklore to fuel the fire in your web-surfing guilty pleasure.

           

Product photos courtesy of The Folklore.