
With its inviting decor, colorful inventory, and dedication to stocking ethical and sustainable brands, The Mercantile should be high up on your list of must-visit boutiques. It’ll charm you before you even walk in thanks to it’s mint green storefront and once inside, you’ll be greeted by exposed brick walls, wooden counters and display cases, a purple velvet couch, and a gorgeous collection of colorful clothing and accessories. Curtained changing rooms make trying on items a breeze and its helpful sales team will be there to help guide you through your shopping experience. The best part? Everything in the store comes at a very good price point, so don’t be worried when you fall in love with everything you see.

From summer-perfect floral dresses by Sessun and Libertine-Libertine to printed button-ups by Wood Wood and uber cozy patterned knits by Baum Und Pferdgarten, The Mercantile's offerings make it clear its owners love prints. While you can find basics from brands like Lee and People Tree, the boutique really shines for its bright and busy inventory. With styles perfect for the office, dinners, weekend hangs, and everything in between, you’re bound to walk away with something.
Accessories-wise, you can find all sorts of jewelry like whimsical beaded drop earrings by Stine Goya and delicate chokers by Une a Une, as well as a selection footwear including sneakers from Saucony and leather sandals from Shoe The Bear. Woven bags by Petite Mendigote, suede belts from Des Petits Hauts, reusable grocery bags from Baggu—The Mercantile London has it all.

Product photos courtesy of The Mercantile.