The Store

Located in Via Solferino, The Store has graced the streets of the heart of Milan’s artistic Brera district for over 20 years. Catering a casual yet refined crop of both men’s and women’s upscale apparel, this isn’t just any old store in Milan...it is the store.

           

If the towering arched doorways and polished window displays look familiar, it’s because they’ve become a landmark in the city's retail scene. Pass through the grand entryway and you’ll find an expansive sales floor dotted with unconventional visual merchandising, abstract chandeliers, shoes displayed in repurposed tennis rackets, and maybe even a gorilla statue or two.

The museum-quality installations alone are enough to keep you entertained, but if not, the quirky curation of both big and small indie brands will most certainly do the trick. Their women’s lineup includes names like 8PM, Bagutta, Shirtaporter, and Canvas while the men’s list boasts labels like Double-A, Giannetto Portofino, and Small Savior.

Unlike most boutiques, The Store evenly splits their merchandise between men and women, so no need to worry about splitting up. For men, they have a healthy mix of tailored trousers, leather moto-jackets, and button-ups for just about any occasion. And for the ladies, an offering that includes everything from linen midi dresses and button-blazers to tie-dye shirts.

Fresh off the runway finds, an undeniably elevated in-store experience, and prices fair enough you’ll be double checking the tags to make sure you've read them correctly, The Store checks all of the boxes of a phenomenal shopping experience.

           

Product photos courtesy of The Store.