Whimsy + Row

The story of Whimsy & Row sounds like it’s straight off an episode of “Girlboss.” Back in 2014, founder Rachel Temko was trucking a car full of vintage items across America, popping up at any flea market she could find. Fast forward a few years of hustling to 2020 and Whimsy & Row is a full-blown ethical-fashion empire.

           

While the world of fashion has certainly made leaps and bounds in the realm of eco-conscious style in recent years, it’s not too often that you come across a brand as cute as Whimsy & Row that is essentially zero-waste. Since the start, they’ve kept one mission top of mind - to provide ease and elegance for the modern sustainable woman. Locally-sourced, upcycled, low-impact materials, limited-run batches hand-crafted under ethical conditions...plus everything is made within a few miles of the office. Could we ask for anything more?

Sure, Whimsy & Row has the morals, but about the clothes? Flirty and effortless are the name of the game here; think: rust-colored midi wrap dresses, linen duster-coats, blush blazers, and easy breezy tie-front rompers. Functioning like a capsule wardrobe, each and every piece in their expansive collection is designed to be paired ever-so-easily for endless outfit options.

With everything in store falling under $200, Whimsy & Row is the perfect pit stop for picking up a puff-sleeve mini dress for a dinner date, comfy-cozy lounge set for WFH, or a pair of tortoise-shell hoops to spice up a basic tee-shirt and jeans look. Pop in for a wardrobe refresh, or just support their eco-conscious efforts by picking up one of their signature bandanas made from scrap fabrics!

           

Product photos courtesy of Whimsy + Row.