
X Bank Amsterdam, the concept store, exhibition hall, installation gallery, and meeting point connected to the W hotel likes to call itself the “epicenter of creativity in the Netherlands.” Yes, this sounds like a lofty claim, but we can't say we necessarily disagree. Is X Bank Amsterdam the “end-all-be-all” of Dutch fashion? Maybe.

If you’ve ever roamed the streets of Amsterdam, you’ve likely seen more than your fair share of impeccably dressed, stylish locals and wondered “where on earth are these people shopping?” The answer is X Bank. Stocking nearly 200 local labels from upcoming artists and premium fashion brands, X Bank’s curation is mind-blowingly good. From 1/Off and Alix the Label to Bibi van der Velden and Atelier Reserve, its lineup of the freshest names in fashion will outshine any shopping mall you see for weeks.
While its main focus is fashion, accessories, and home decor, X Bank is so much more than a shopping destination. Acting as an art exhibition and event space, a new crop of artwork is pushed out every 6 to 8 weeks to keep things fresh and exciting. Hosting frequent events and parties, you’ll likely run into the movers and shakers of Amsterdam's creative scene if you stop by on any given weekend.
The clean, modern, and minimalistic store design flawlessly juxtaposes the quirky range of colorful apparel in striking silhouettes, out-of-the-ordinary home decor (hello chandelier made out of toy maracas), and ever-changing art installations. Whether you’re stopping by to pick up a piece from the latest upcycled Scotch & Soda collection or to check out the renowned stained glass exhibit by Maja Krstic, a trip to X Bank will leave you with a shopping experience you'll never forget.

Product photos courtesy of X Bank Amsterdam.